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Public SpeakingOctober 2, 2026 · 5 min read

Your Voice Is a Business Growth Tool: How Speaking Builds Trust Before the Sales Conversation

The sales conversation starts the first time someone hears you talk. Here's how Julie Riga's Monday night class and Flavors of Speech™ scorecard get you ready before the room that matters.

Julie Riga
Julie Riga
Speaking coach · Creator of Flavors of Speech™
Julie Riga speaking to an audience

The sales conversation doesn't start when someone asks what working with you looks like. It starts the first time they hear you talk.

By the time a prospect sits across from you, they have already decided whether they trust you. So the real question is: how do you know how you come across before the room that matters?

Julie Riga answers that question every Monday night.

The Test Kitchen for Speakers 🍳

If you have an EPIC Spotlight coming up on a Thursday morning, Julie's Monday night class is open to you. No enrollment needed. Bring the talk you plan to give, deliver it as a practice round, and the class evaluates and grades it using her Flavors of Speech™ evaluation.

Every speaker gets a 1-to-5 rating on seven skills, from Developing to Exemplary, plus written comments and suggestions.

No one at EPIC walks up on Thursday cold. You get a full dress rehearsal with a scorecard first, from people who want you to win.

The Seven Flavors

Clarity
The Base Flavor

Is your message crisp and easy to follow?

Vocal Variety
The Seasoning

Do your tone, pace, and volume add energy?

Eye Contact
The Heat

Do you connect and draw the room in?

Gestures
The Texture

Do your hands support your message?

Audience Awareness
The Tasting Spoon

Do you sense the room and adjust in real time?

Comfort Level
The Simmer

Do you look grounded and at ease?

Interest
The Sauce

Does your content spark curiosity?

The Extras That Sharpen Your Delivery

  • 🧂 The Extra Salt: Your evaluators count filler words like “um,” “uh,” “like,” and “you know.”
  • 👅 The Taste Test: After you speak, ask yourself what flavor you brought strongest, where you felt bland, and how to add more spice next time.
  • ⭐ Final Feedback: What you excelled at, what to refine, and one challenge for your next talk.

Why This Works for Business Owners

You get numbers, not guesses. Seven scores show you exactly where you stand, and you can watch them rise from one talk to the next. You practice with peers who give honest feedback.

And every skill on the list is a skill you use in a discovery call, a networking introduction, and a client meeting.

From Monday Practice to Thursday Spotlight

  1. 1Request your Thursday EPIC Spotlight date.
  2. 2Bring that same talk to Julie's Monday night class for your practice round.
  3. 3Collect your seven ratings, your comments, and your suggestions.
  4. 4Refine the one flavor that scored lowest, then take the floor Thursday morning.
  5. 5Follow up within 48 hours with everyone who came up to talk to you.
Ready to go further?

Coaching with Julie Riga

The practice round shows you where you stand. Julie's coaching classes on professional speaking build the skills behind the scores.

She brings deep experience helping business owners grow their businesses, so her coaching connects how you speak to how you win clients: your message, your story, and your presence working for you in every room.

Picture six months from now: you walk into a room and people already know your name, your message, and who to send your way. Your scores climb week over week, and the numbers show you the growth.

Flavor doesn't mean being flashy. It means being felt.

Start speaking coaching with Julie →
julieriga.com/speak

Want to practice this live?

EPIC! meets every Thursday at 8:00 AM ET on Zoom — free, no dues, no pressure. It's where these ideas turn into actual referrals.

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Julie Riga

Julie Riga

Speaking coach · Creator of the “Before I Speak” series

Julie Riga is an executive coach, keynote and TEDx speaker, and author of Before I Lead, who brings nearly 20 years of pharmaceutical leadership in compliance, communications, and corporate learning to the small business owners and leaders she serves today. Through her Before I Lead program, she coaches entrepreneurs live three times a week to sharpen their offers and sales (Before I Sell), own their message on any stage (Before I Speak), and plan their time like true leaders (Before I Calendar). She also hosts the Stay on Course: Ingredients for Success podcast, now 180+ episodes strong, named for the motto of her late father, a celebrity chef who cooked for Sinatra and Pavarotti. ✨

Visit website →
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