The HookYou can't improve what you don't measure
Imagine running your business without looking at revenue numbers. You'd be guessing. Most networkers run their referral strategy the same way — they show up, hope for the best, and have no idea whether what they're doing is working. The Networking Scorecard changes that.
The Core IdeaBehaviors that correlate with referrals
Dr. Misner developed a set of measurable networking behaviors that correlate with referral results. The most successful networkers don't just have better social skills — they track specific activities and hold themselves accountable to them. What gets measured gets improved.
Drawn from the work of Dr. Ivan Misner, founder of BNI.
The Five RealitiesHow the scorecard works
- 1
The key metrics
1:1 meetings conducted (monthly). Referrals given. Referrals received. Thank-you notes sent. New contacts added. Testimonials/CEUs provided. Educational segments delivered.
- 2
The input/output distinction
Referrals received is an output — you can't directly control it. Activities like 1:1s, referrals given, and follow-up actions are inputs — you control those completely. Focus on inputs.
- 3
The 1:1 to referral correlation
Misner's research found a direct, measurable correlation between the number of 1:1s a member conducts and the referrals they receive. More 1:1s = more referrals. Not complicated. Not being done.
- 4
The weekly pulse question
'Did I add value to someone in my network this week that had nothing to do with my own business?' That single question predicts long-term referral health better than any single metric.
- 5
Reviewing your scorecard
Monthly review. Compare activity levels to referral outcomes over time. Look for patterns. Most low-referral members are simply low-activity members. The fix is behavioral, not relational.
Set a baseline for yourself this week: How many 1:1s did you conduct in the last 30 days? How many referrals did you give? How many thank-you notes did you send? Write down one specific activity goal for the next 30 days.
Three concrete moves
- Baseline: count last month: 1:1s held, referrals given, thank-yous sent. Write the numbers down.
- Target: set one input goal for the next 30 days — for example, four 1:1s and three referrals given.
- Move one: take one scorecard action this week — book a 1:1, send a thank-you, or post a referral on the EPIC Referral Board.
